Michael Kiruthi is a culture-forward creative director from the coastal town of Mombasa, thriving amidst Nairobi's vibrant energy. With over eight years of experience, Michael has led MB96 to award-winning success, securing five Digital Media Awards Kenya for branding and crafting impactful campaigns for industry giants like SC Ventures, Google in Africa, Safaricom, and more. His expertise spans brand development for startups and scale-ups, holistic advertising campaigns, and creating delightful user experiences for web and mobile.
Beyond his role at MB96, Michael serves on the committee for the Digital Marketing Awards and fuels his passions for cars, coffee, and the cultural nuances that shape shared identities. Driven by curiosity and a passion for his craft, Michael's journey from construction management to design leadership showcases his dedication to creating meaningful work that resonates with audiences across Africa.
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