The future of hospitality - serving the needs of guests, businesses & planet

This interactive event - a combination of talks and workshop - was organised by the Service Design Days in partnership with Chemistry on September 27 2023, as part of the Singapore Design Week 2023.


Tourism has been essential to the Singaporean economy for decades, but the negative impact on the environment and communities it relies on cannot be ignored. In response, Singapore wants to turn the tide and aims to be a hub for sustainable tourism. In recent years, the government has made concerted efforts to promote sustainable tourism, balancing economic growth with environmental and social sustainability. However, there is still much work to be done.

As visitors return in increasing numbers post-pandemic, it is critical to explore how we can envision and design services and guest experiences that minimise harm to the built and living environment, serving the needs of both the city’s habitants and visitors as well as the planet. By leveraging the power of design, we can address the industry's critical challenges, reduce its negative environmental impact, and rethink hospitality services and value propositions.

This event will feature inspirational voices from within the hospitality and tourism industry as well as design and innovation, aiming to provide inspiration, provoke discussions and facilitate engaging exchange around sustainable innovation and the role design can play in order to overcome short-term thinking and move towards sustainable guest experiences.

In times of environmental challenges and increasing complexity, it can be difficult to envision bold new futures. In many industries, go-to strategies for thinking about the future typically start with the elements that are known with a focus on executing near-term results. But to create impact, it’s necessary to bring a preferred sustainable future into being.

Through an interactive exchange session, attendees will learn how to reframe Singapore's hospitality challenges and maximise its sustainability opportunities using practical tools and strategies. The event is designed to be both inspiring and actionable, empowering all participants to take steps towards a sustainable future by designing better hospitality services that meet the needs of guests, citizens, businesses, and the planet. You can expect clear, actionable, and tangible takeaways that can be implemented immediately in your own organisation.


14:30 - 15:00

Entrance and registration

15:15 - 16:00

Talks by Kees Dorst, Suyin Lee, Andrew Cameron and Raghavendra Shanbhag

16:00 - 16:45

Panel and Q&A - moderated by Jeffrey Koh


Location & travel

This SDD Satellite will take place in the auditorium of the National Design Center.

111 Middle Rd
Singapore 188969
(view on Google maps)

The National Design Center is centrally located in Bras Basah.Bugis, Singapore’s arts, heritage and design precinct. It is home to the DesignSingapore Council, the national agency for design.

By public transport
Bras Basah MRT (Circle Line), Bugis MRT (East West Line, Downtown Line).

By car

Parking is available at the following car parks near the centre: Queen Street (Public and HDB car parks)Middle Road (InterContinental Singapore Hotel and Bugis Junction car park) and Victoria Street (National Library Building and Bugis+ car park).


Singapore Design Week

One of Asia’s premier design festivals, Singapore Design Week provides a platform for design professionals and creatives alike to gather and experience design through a curated program of events. with a vision of exploring design through three defining festival pillars: Design Futures, Design Marketplace and Design Impact.

Organised by DesignSingapore Council, Singapore Design Week is a celebration of creativity and innovation, championing thought leadership and showcasing the best of design from Singapore and beyond as UNESCO City of Design. It hosts exciting events, the Design Futures Symposium, exhibitions, sustainable design workshops and street parties.