Navigating conflicting drivers - making an impact through service design

Join this special conference, organised by the Service Design Days in partnership with Philips as part of the Dutch Design Week 2024 in Eindhoven on Thursday, October 24, 2024.

Organisations are constantly changing as they are optimising their offerings and operations. However, the factors driving this change depend on the desired impact the organisation aims to achieve, which can vary across organisations, departments, or even teams. As service designers, we can create impact by designing human-centred services with lasting experiences. Whether the focus is on financial, social, or environmental outcomes, these priorities shape our design processes and outcomes.

As service design is inherently collaborative, we frequently encounter situations where diverse interests - and therefore different drivers - are at play. This event explores how to navigate these potentially conflicting drivers within the service design process.

How could financial drivers be balanced with societal or environmental ones? How do these drivers shape the way we design? Can we contribute to and influence experiences that address all types of impact, or must we prioritise one over another? And how do we make these critical decisions?

Designers from various sectors will share their insights on balancing different types of impact. Can the services we design and the experiences they create help achieve diverse types of impact? Join us to find out.

Program & registration

The Service Design Days Eindhoven Satellite will bring together practitioners and students in the service design community for an in-depth exploration of how to navigate conflicting drivers in the design process.

The Satellite will kick off with a series of three engaging talks from experienced service design practitioners, each working at the intersection of design, business, and societal needs. These speakers come from diverse backgrounds, including large national companies and agencies actively collaborating with communities and municipalities. They will provide a unique perspective on the challenges and opportunities of balancing competing value drivers within service design.

In the second part, we’ll transition into an interactive discussion, where the audience will be invited to collectively explore the conference theme.

This session will encourage open dialogue, allowing participants to share their own experiences, ask questions, and collaboratively brainstorm ways to address conflicting drivers in their own projects.

This event is tailored for service design professionals and Master's students who are practising or interested in service design. It’s a unique opportunity to learn from experts, engage with peers, and expand your toolkit for making an impact through design. 

Since space is limited, ticket holders are expected to attend. If you are unable to come, we ask you to let us know in a timely manner (no later than two days before the evnt date) so that we can admit someone from the waiting list. You can register here.

Line-up

Schedule

Location & travel

This SDD Satellite will take place at the Philips Design Studio in Eindhoven.

The Philips Design Studio is located at High Tech Campus Eindhoven, a leading innovation hub in Europe, hosting over 160 companies and fostering collaboration in research, design, and technology across various sectors.

Address
Philips Design Studio
HTC 33
5656 AE Eindhoven
(view on Google maps)

By public transport
HTC33 is accessible via bus from Eindhoven Central Station, such as Bus 407 or Bus 17, which directly serve the campus. Get off at the High Tech Campus bus stop and walk to Building 33.

By car
Use the address High Tech Campus 33, 5656 AE Eindhoven for GPS. The campus has ample parking facilities.

Dutch Design Week

The Dutch Design Week is one of the largest design events in northern Europe, and presents the work and ideas of more than 2000 designers to more than 350,000 visitors from home and abroad. It is hosted annually in Eindhoven in the Netherlands. Over the past 20 years, DDW has been a festival emphasising the design of the future and the future of design. With this focus, the event shows the work of creative minds worldwide and designers who shape a positive future.

DDW24 will take place from Saturday, October 17 to Sunday, October 17. With more than 100 locations across the city, it will organise and facilitate exhibitions, lectures, prize ceremonies, networking events, debates, and festivities. Eindhoven can easily be reached by train. It also has its own airport. Many DDW locations are within a reasonable walking distance from the central station.