Thriving through change - embracing unknown futures in service design

This interactive event - a combination of talks and a workshop - was organised by the Service Design Days in partnership with Philips on October 26, as part of the Dutch Design Week 2023.


The world is in continuous transformation; through social, technological and environmental influences, we adjust and evolve over time. While, as service designers, we are influenced and informed by these external factors, we also have an opportunity to shape the course of transformation ourselves. Our design decisions of today may impact the future.

Yet, how exactly do our design decisions of today impact the world of tomorrow? As designers, we often attempt to imagine plausible futures, but how to design for the futures we cannot imagine yet? How can we navigate the balance between what lies in our power of influence and the unforeseen consequences of our design work? And is it possible to craft design propositions that not only withstand change but also thrive because of it? It’s time for us, designers, to act and get out of our comfort zones. To push ourselves beyond our limits and explore new possibilities. To spark new perspectives and fresh ideas that will enrich our collective understanding of the challenges and opportunities we can create.

This SDD Satellite event will explore the long-term and holistic impact of design work in a continuously evolving and unpredictable world. Through talks and a workshop, it will examine the role of social, technological, and environmental change in the design process and its effect on the work of designers.

Service Design Days wants to further explore the topic of designing for a better future by organising satellite events in different parts of the world, hoping to spark new perspectives and actionable insights leveraging the unique mindset and toolkit of creative thinkers to empathise, pinpoint pain points, connect the dots, tell the story, visualise future scenarios and contribute to positive transformation by designing valuable products and services for people and the planet. After Milan, Buenos Aires and Singapore, the discussion now lands in Eindhoven and the Dutch Design Week in this special conference, organised in partnership with Philips.


13:00 - 13:30

Entrance and registration

13:30 - 14:00

Welcome and introduction

14:00 - 15:00

Talks - the past, the present, the future


Location & travel

This SDD Satellite will take place in the Atlas building at the Eindhoven University of Technology.


TU/e Campus
Atlas building 6.107
Het Eeuwsel 53

5612 AZ Eindhoven
(view on Google maps)

Atlas is the renovated former main building of Eindhoven University of Technology (TU/e), and an award winning, most sustainable education building in the world. Atlas houses the Departments of Industrial Design and Industrial Engineering & Innovation Sciences.

By public transport
TU/e Campus is only a few minutes walk from Eindhoven Central Station. After arriving at the station, take the stairs down from the platform and turn right. Exit the station on the north side. Walk past the bus station to the main road. Turn right and walk along the main road to the first crossing with traffic lights. The entrance to the campus is on the opposite side across the main road.

By car

TU/e Campus is accessible via three entrances: John F. Kennedylaan, Insulindelaan, Prof. Dr. Dorgelolaan. On TU/e Campus there are 36 charging points for e-cars. You can find more information about parking, public transport and addresses on the dedicated accessibility page.


Dutch Design Week

The Dutch Design Week is one of the largest design events in northern Europe, and presents the work and ideas of more than 2000 designers to more than 350,000 visitors from home and abroad. It is hosted annually in Eindhoven in the Netherlands. Over the past 20 years, DDW has been a festival emphasising the design of the future and the future of design. With this focus, the event shows the work of creative minds worldwide and designers who shape a positive future.

DDW23 will take place from Saturday, 21 October to Sunday, 29 October. With more than 100 locations across the city, it will organise and facilitate exhibitions, lectures, prize ceremonies, networking events, debates, and festivities. Eindhoven can easily reached by train. It also has its own airport. Many DDW locations are within a reasonable walking distance from the central station.