The taste of the future: redesigning a sustainable food culture in Argentina

This interactive event - a combination of talks and a workshop - was organised by the Service Design Days in partnership with the Universidad de San Andrés and with the local support of the design collective La Diseñería on July 15 2023.


Argentina is renowned for its rich culinary traditions. The country's gastronomy is deeply rooted in its history and diverse cultural influences, resulting in a unique and vibrant food culture. As one of the largest producers and per capita consumers of meat in the world, along with the USA and Australia, Argentina's meat industry also carries serious negative implications and consequences.

Firstly, it has a significant environmental impact, contributing to 20% of the country's greenhouse gas emissions. Livestock farming requires large amounts of land, water, and energy, which puts pressure on natural resources and contributes to deforestation and habitat loss. Secondly, the overconsumption of meat has been linked to food waste and a range of health issues, including heart disease, cancer, and obesity. In Argentina, the traditional diet is rich in meat, which has led to high rates of these health problems. This exacerbates social and economic inequality.

The intricate negative implications arising from an opulent food industry are deeply intertwined and rooted in systemic issues within the food system. To tackle these systemic issues, a holistic approach is needed that takes into account the interconnections between social, environmental, and economic factors in the food system.

How to turn the tide and avoid an even worse scenario in the near and distant future? How to promote sustainable and diversified agricultural practices? How to encourage the consumption of a wider range of foods? How to address the health impacts of overconsumption of meat and other unhealthy foods through nutrition education, healthcare, and policies that promote healthy eating habits. How to support the development of a circular economy in the food system that minimises waste and greenhouse gas emissions? And last but not least, how to enforce animal welfare laws and regulations to ensure the humane treatment of animals?

As we strive to become active agents of change in our world, how can we reimagine and reshape the local norms of consumption to better align with the needs of our society and the planet? This SDD Satellite conference invites designers, policymakers and creative minds alike to debate and collaborate to understand how to mitigate the harmful impact of the food industry and propose a more sustainable future through service design. This event serves as an opportunity to pioneer strategies and foster cooperation among multiple stakeholders, such as the government, industry, civil society, and communities, to pave the way for a more sustainable, equitable, and resilient food system in Argentina.


This SDD Satellite will kick off with an understanding of Argentina's diverse food system. We will identify the key forces, patterns, and relationships driving the system's behaviour and discover how each stakeholder contributes to the system. We will also explore regional and local nuances, such as Argentina's unique culinary traditions and dynamic agricultural sector.

In the second part, we will focus on identifying opportunities for positive impact within existing relationships and system dynamics that can foster change in Argentina's food system. We will explore innovative strategies for engaging the system in ways that can promote health, sustainability, and inclusivity in the short, medium, and long term.

The event will be held in English to facilitate the participation of an international audience.

his event is organised with the design collective La Diseñería, a local team of designers, change-makers and activists. Special thanks to Maximo Geraci, Eugenia Grondona and Julieta Groshaus for their dedication to making this event possible.


16:15 - 17:45

Workshop by María Spitaleri, Session 1 - Deep understanding of the system

18:00 - 19:30

Workshop by María Spitaleri, Session 2 - Identifying opportunities for impact


Location and travel

The event will take place at University of San Andrés, Callao Campus.

Av. Callao 1055
Ciudad Autónoma de Buenos Aires

Argentina (view on Google maps)

By public transport
You can easily reach the venue via public transportation. The D and B subway lines are both located within walking distance of the university, as well as multiple bus lines (106, 124, 150, 152, 17, 39, 12).

By Car
For those who prefer to drive, the venue can be accessed via Avenida Córdoba or Santa Fe, and then taking Avenida Callao.

Due to the congestion in the area, street parking is likely to be unavailable. However, there are several parking lots in the area: Av. Callao 1234, Av. Callao 750, Riobamba 1045, and Riobamba 966.