Join the Service Design Challenge for social impact, organised by Service Design Days in partnership with Philips Experience Design and ELISAVA. This challenge will take place on Saturday, October 26, as part of the Dutch Design Week 2019.


We live in unprecedented times. Numerous societal issues are reaching a complexity and scale we never experienced before, thereby challenging the approaches to find and design possible solutions. What does this mean for nowadays’ designers? How to add value to people and planet? And move away from isolated product and service design solutions to engage with societal challenges?

Improving well-being is one of those challenges. As designers, we can focus on short-term happiness by delivering instant gratification, enjoyment and satisfaction. But more complex ingredients to ensure quality of life are good health, positive relationships, and nourishing physical environments. For improving well-being, we need to expand our focus from designing for the individual to finding solutions for collective needs.

For this, we can use integrated systems approaches. With a holistic perspective, and a thorough understanding of human ecosystems, we can aim for long lasting impact.

Do you want to explore ways to frame a so-called wicked problem and its complex and interlinked context? Would you like to learn how to use systems thinking for service design to design product-service interventions that truly benefit people’s lives? Learn from experts from TU Delft, and ELISAVA. And practice systemic design to come up with sustainable service solutions for a real-life design challenge.


Join this challenge!

In this interactive service design event, you will be introduced to one of Philips’ design challenges. A challenge on well-being and access to care. You will dive deeper into it by working in small groups supervised by a team of professors and design experts. You will learn how to combine methods from service design, design thinking and systems thinking to lead you towards innovation. And obtain new insights how to achieve change for the better.

We have composed this full-day challenge especially for creative experts who care about positive change and want to practice a framework and a unique set of methods that enable them to learn, innovate, and adapt to a complex and dynamic environment.

Experience service design as a design approach that may facilitate behavioural change. Reflect on your role as a designer in developing valuable responses to human and societal problems. And create confidence to design for inclusiveness, with and for the most vulnerable and marginalised groups in our society.

join us and buy your ticket here >

Note: for this challenge we only have a limited number of 75 seats available. *)


*) We also invite a restricted number of design students motivated to work on a ‘purpose driven’ economy to join us. If you are a design student and are interested in this challenge, send us an email and ask for our special student arrangements.


For this full-day challenge a mixed group of international experts will share their knowledge, underpinned with several inspiring cases. They will lead the workshop and join the final discussion and closing reflection.

Their fields of expertise span across the entire range of disciplines related with human-centered innovation and service design, such as: social design, systems thinking, experience design, and design thinking.


Saturday, October 26

9:30 - 10:00

Entrance, registration & coffee

10:15 - 11:00  Challenge brief
Simona Rocchi (Philips Experience Design) & Niels Buning (Philips Research)

11:00 - 11:45  Introduction to a framework for systemic design
Mieke van der Bijl-Brouwer (TU Delft)

12:00 - 12:30  Workshop introduction

Team: Ariel Guersenzvaig & Julia Benini (ELISAVA) & Diana Haj Ahmad & Anna Zylicz (

13:30 - 16:30  Workshop

16:30 - 17:00  Reflection

Team: Ariel Guersenzvaig & Julia Benini (ELISAVA) & Diana Haj Ahmad & Anna Zylicz (


Venue and travel

The venue for this event is the iconic, former Philips factory building: the Klokgebouw. This building is located at the heart of one the main DDW design areas, Strijp-S. Once, the district Strijp-S was a hermetically secured industrial site, the place where Philips in the old days experimented with new products and where televisions and radios were made. Today Strijp-S is the beating heart of DDW, an absolute must-visit, with over 200 activities with a focus on innovation, experimentation and crossovers between creatives, tech and industry.

The Klokgebouw
Klokgebouw 50
5651 GW Eindhoven (view on Google maps)

The Klokgebouw can be easily reached on foot, by bike and public transport. It’s a five-minute walk from train station Strijp-S and a twenty-minute walk from Eindhoven city centre. Moreover, you’re only a real ‘Dutchie’ when you’re cycling. You can rent a bike at several DDW locations and hotels. Free electric taxis take visitors to and from the Klokgebouw and other DDW venues.

The city of Eindhoven is easily reached by (inter)national train. Eindhoven airport has direct flight connections with over 75 cities, such as London, Copenhagen, Barcelona, Berlin and Milan. Regular buses connect Eindhoven Central Station to Strijp-S, as well as Eindhoven Airport.


Dutch Design Week

In October of each year, Dutch Design Week takes place in Eindhoven. The biggest design event in Northern Europe presents work and ideas of more than 2,600 designers to more than 350,000 visitors. In more than 110 locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities.

DDW concentrates on the design of the future and the future of design. Its objective is to show how designers from around the world shape a positive future and to strengthen the position and meaning of Dutch designers.

The 2019 DDW edition takes place from Saturday 20 to Sunday 28 October. Get inspired at the Dutch Design Awards exhibition, the Embassy of Health, and the Graduation Show at the Design Academy. Meet many designers in their small studios and labs at design hub Sectie-C. And visit the renovated heritage of Kazerne filled with contemporary design by both starting and established designers, labels and producers.

The full program can be found here.