In line with the last year’s conference theme, we will continue focusing on designing a better future for all. Designers and other creative thinkers possess a unique mindset and toolkit to empathise, pinpoint pain points, connect the dots, tell the story, visualise future scenarios and contribute to positive transformation by designing valuable products and services for people and the planet. We should feel a responsibility to restore and regenerate, to change our game, and contribute to a more promising tomorrow. It’s time for us, designers, to act and get out of our comfort zones; the future really needs us now.
We want to keep the spotlight on this topic, as we believe much needs and can be done to improve upon this urgent issue. And the best way to do so, with as many perspectives as possible, is by letting the discussion take place both online and physically on 4 different continents. What’s more, this year is all about putting ideas into action. We cannot sit still anymore. We can dream about what the world could be, but we need to be activists and enablers of what the world should be.
To push ourselves beyond our limits and explore new possibilities, we are bringing this important topic to diverse communities. We hope to spark new perspectives and fresh ideas that will enrich our collective understanding of the challenges and opportunities we can create.
The host cities are: Milan (April 19, 2023), Buenos Aires (July 15, 2023), Singapore (September 27, 2023), Cardiff (October 24, 2023), Eindhoven (October 26, 2023) and Nairobi (November 10, 2023).
By hosting events in different parts of the world, we can learn from a wider range of experts and gain insights on how service design can be applied in different contexts for the long run. This will enrich the discussion and bring new views and insights to the table, ultimately leading to a powerful action plan on how to design for a better future. Keep an eye on this website or subscribe to our newsletter for the latest information on the SDD Satellites and how to participate!
We are a transdisciplinary conference for change-makers, influencers, and decision-makers of small and large organisations, involved in product and service innovation, organisation transformation, and value creation through design. The conference is part of the Service Design College - a next-generation design school that brings together strategic designers from around the globe to contribute towards a sustainable future by learning, sharing and co-creating together through physical and online peer-to-peer learning activities.
One of the ways to boost transdisciplinary knowledge sharing and bring new insights and meaning to the world of design and beyond is by organising the annual Service Design Days. With our conference, we want to break silo thinking, combine our joint creativity, and contribute to common challenges. Together, we develop and promote design practices that positively contribute to solving 21st-century problems by enabling innovation, transformation, and personal growth.
Would you like to unleash your creativity and tackle both small challenges and wicked, complex problems? Are you looking for new ideas, best practices and tools to innovate and transform in a human-centric, design-driven way? Join us!
Register for the Service Design College Campus and learn from researchers, innovators, professors, service designers, customer experience strategists and others.
Get inspired by stories from small start-ups to large corporates on how to reframe challenges and develop valuable solutions. Practise creative and strategic thinking with approaches such as foresight, open innovation and systems thinking. And experience how design can contribute to human-centric problem-solving and forward-thinking innovation.
Together with Philips and in collaboration with IBM, IKEA and the Ellen MacArthur Foundation, we organise the annual Student Service Design Challenge. This challenge is a unique and international design competition amongst students, celebrating excellence in service design. It is initiated by Philips Experience Design and aims to challenge creative minds to envision service design concepts that matter based on an actual, tangible, real-life case they can relate to.
The competition is open to students worldwide who want to design engaging service solutions that are inclusive and sustainable and address existing and urgent needs. Students are encouraged to work in multidisciplinary teams. Teamwork stimulates collaborative creativity and excellence for a chance to win a Design Incubator Prize, a 10-week service design support program to receive guidance from the Challenge Dragons and other experts who can help the winning team further prototype and optimise their concept along the route to success.
The global design competition is a unique opportunity for students to work with regarded experts in the fields of innovation, design research, social design, ux and service design.
The 4th edition of the Student Service Design Challenge focused on designing services that build resilience, safeguard and improve individual and social wellbeing. The global competition is open to design students enrolled in an accredited design school or university.
Visit the challenge website to view the winners of the four editions.
The Service Design Days conference has been organised since 2016. Previous editions have focused on how to ‘stay fit for the future’ (2016), ‘deliver value and be valuable’ (2017), ‘adapt to change’ (2018), ‘innovate for sustainable futures’ (2019), ‘a blended tomorrow - expanding design horizons with technology’ (2020), ’new perspectives - breaking out of the design bubble’ (2021) and 'shifting the paradigm - tackle short-termism and create value for the long run’ (2022 and 2023). As people’s needs and demands evolve, it is becoming more difficult for organisations to live up to the expectations of their customers, their employees, and society as a whole. Coping with continuous change, solving problems, and staying valuable are permanent challenges.