Dr. Melis Senova is a pioneer in human-centred design, a founder of her own global strategic design consultancy, Huddle, and a highly regarded and enterprising thought leader. Her unique perspective is the result of a scientific education, an engineering apprenticeship, a design PhD and an entrepreneurial spirit. Her focus is on reshaping the super-systems that often shape society. This is essential to address the complex challenges facing humanity and the planet. Melis believes we can change our realities by changing our minds.
Melis has been advocating human-centred design in many different contexts since 1999. In starting Huddle she has created the beginnings of a legacy and ecosystem of companies (a lab, a school and a foundation) and organisations all geared towards deliberately designing holistic value for humans and the planet. Melis is the author of ‘This Human’, has been published in peer reviewed journals in the field of neuroscience and human factors, and is also a contributing author to the well-known book 'This is Service Design Thinking’, published in 2011.