Dr. Melis Senova is a pioneer in human-centred design, a founder of her own global strategic design consultancy, Huddle, and a highly regarded and enterprising thought leader. Her unique perspective is the result of a scientific education, an engineering apprenticeship, a design PhD and an entrepreneurial spirit. Her focus is on reshaping the super-systems that often shape society. This is essential to address the complex challenges facing humanity and the planet. Melis believes we can change our realities by changing our minds.

Melis has been advocating human-centred design in many different contexts since 1999. In starting Huddle she has created the beginnings of a legacy and ecosystem of companies (a lab, a school and a foundation) and organisations all geared towards deliberately designing holistic value for humans and the planet. Melis is the author of ‘This Human’, has been published in peer reviewed journals in the field of neuroscience and human factors, and is also a contributing author to the well-known book 'This is Service Design Thinking’, published in 2011.

Event role
Keynote speaker


'The realities and shadows of human centred organisations'

There is an increasing awareness of the importance of human centred design within business and government. This capability is being built predominantly in those who are responsible with designing or delivering experiences for customers. One area that needs more attention is how senior leadership needs to also transform when operating within a truly human centred and design led organisation. There are commitments made by executives who make the important decision to transform their organisations to be truly customer centric, that are hidden to even themselves. Melis will address those, and will also highlight a darker side to this transformation that needs more exploration so we can fully grasp what it will truly take to create businesses that are motivated by being in service of their customers, leading people has whole human beings (not just work personas) and still creating strong business outcomes.


Saturday, October 7th, 9:15 am

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