Lara Penin is Director of Transdisciplinary Design Graduate Program at Parsons School of Design, The New School. She is an Associate Professor of Transdisciplinary Design and a co-founder of Parsons DESIS Lab, a multidisciplinary research lab at the intersection of service design, social innovation and sustainable practices.
Her work looks on how service design can effect positive social change towards sustainability while bridging the gap between the innovation of design pedagogy and practice. She received grants from the Rockefeller Foundation, the National Endowment for the Arts. An extensive publishing record includes authorship of ‘An Introduction to Service Design. Designing the Invisible’; a comprehensive introduction to designing services according to the needs of the customer or participants, addressing a new and emerging field of design and the disciplines that feed and result from it.
Lara holds a PhD in Industrial Design from Milan Polytechnic University and a BA in Architecture and Urbanism from the University of São Paulo.