Erik Roscam Abbing is Managing Director of the Dutch part of Livework, an international, strategic design consultancy focused on customers and services. Erik is a consultant, guest lecturer and thought leader in brand driven innovation, customer experience and service design. In his work he brings together the disciplines of branding, innovation and design. Erik and his team consult for a variety of international clients in the product and service industries, these clients include: Philips, Ziggo, Natuurmonumenten, Vodafone, Europcar and many more. He uses a set of proprietary methods and tools that are described in his book ‘Brand Driven Innovation’, as well as in several papers and publications he contributed to. Livework's services include customer insight research, brand development, innovation strategy, and customer experience design.
Erik is also a guest lecturer at the school of Industrial Design at the Technological University of Delft, the Netherlands where he develops and teaches classes related to strategic design, design thinking and branding. Next to that Erik is a guest teacher at the Hochschule Luzern, Education Director of the Master in Design Management programme at Eurib Rotterdam and contributor to MBA programs in Mexico, Vietnam and Amsterdam. Erik is the initiator and producer of the documentary ‘Design the new Business’, that explores how design thinking is influencing 21st century businesses. He is also the founder of ‘7daysinmylife.com’ a platform for online user insight research. Erik has studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode.