Elena Marengoni is Design Researcher at frog design, a global design consultancy and innovation strategy firm, mainly focusing on user research and experience design. She is particularly passionate about extending and stretching the boundaries of the design research discipline itself and finding new applications for its tools and methods. She has worked on a variety of projects, ranging from financial and telecom services to consumer products and healthcare. For example, she has taken part into a project in collaboration with BUPA in northwest England, experimenting ways to engage people in talking about their health. More specifically, the aim was to raise awareness around hypertension through a conversational approach with the user across digital and physical channels. Design for education is another primary area of interest for her and she has experience in creative facilitation with kids and young students, as well as in the academic context as teaching assistant and occasional lecturer at Politecnico di Milano and Domus Academy.
Elena has a Bachelor Degree in Product Design and a Master Degree in Product Service System Design at Politecnico di Milano, where she cultivated her interest for social innovation projects. She has also received formal education in the fields of design research and strategic design at TU Delft, as part of an exchange program. During her internship at LEGO she worked with the Future Lab team envisioning the future physical/digital play experiences, focusing on experience design and scenario development.
'Designing for social impact'
Many companies focus on designing and delivering a need-based and truly customer-centric service. But is the impact of solutions just on single individuals? How to (re)consider innovation processes and engage communities at large to maximize positive societal transformation? ... more >
Saturday, October 7th, 14:30 pm