David Mattin leads TrendWatching's global team of analysts. TrendWatching is a well-known independent and opinionated trend firm scanning the globe for promising consumer trends and insights from around the world. The agency is based in London, but works with a global network of trend spotters who scan their markets for the best new products, services and campaigns. It’s the agency's belief that by looking at game-changing new innovations they can identify powerful new trends that help discern where consumers are, where they’re heading next, and how to reach them. David brings trends to life about technological, social and cultural change. As an innovation and consumer insight expert, he is regularly quoted across UK broadsheets and by international media.
After graduating from the University of Cambridge, David’s career began at the features desk of The Times. Since then, his business, innovation and trends journalism has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. An experienced broadcaster, David also has written and presented documentaries for BBC Radio. David is co-author of Trend-Driven Innovation.
'What will people want next?'
Watching and understanding trends keeps us connected to what is surrounding us. When we discover the values that are underpinning these trends, we can recognise their deeper impact on society and human advancement, and gain insight into what new beliefs are arising and how they will result in alternative futures. So what will people want next? The (not so secret) secret at the heart of trend-driven innovation: you can answer that question, by spotting the trends that are powerful signals of social and human change.
In this fast-paced session, David shares four key consumer trends that any innovator, founder, marketer or service designer should have on his radar. These highly actionable trends can support you to design your next service – and to make sure it’s grounded in relevant current consumer expectations, behaviours and values. Along the way learn TrendWatching’s powerful trend spotting methodology, and leave ready to spot the next wave of trends yourself!
Friday, October 6th, 9:15 am