Anna Kirah is an internationally acclaimed design anthropologist and psychologist specialised in people-centered innovation. Anna has collaborated with many companies such as Microsoft and Boeing, and consulted with clients in a wide variety of sectors including software development, advertising, transportation, retail, banking, and public services. Anna is concerned with innovation that creates meaningful, relevant and useful services and products that cover our real needs. She works back and forth the analogue and digital spaces. Much of her research relates to the impact of the digital lifestyle on companies and organizations and the subsequent changes in how we meet the demands of the people we serve (our customer’s and potential customer’s both inside and outside of our organizations).
Anna´s trademark is the people-centric approach to innovation and the user experience, which requires the involvement of “users” in the design of services, products and organizational change. Her goal at Design without Borders is to apply strategic service design to solving challenges in developing countries. Previously Anna was on the board of Denmark´s User Driven Innovation Fund promoting the people-centric approach in both Denmark´s private and public sectors. She was the founding dean of the Danish 180º Academy.