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Adam Salter is Huddle’s Director Europe. Huddle is a strategic design firm specialising in the design of value systems for people. As a business designer, Adam's work has centred on creating holistic value for clients by helping them navigate complex growth and transformation challenges. Using design as a problem solving tool, it’s the convergence of methods such as systems thinking, human centricity and foresight that he cites as critical to identifying long-term, meaningful solutions. Adam has consulted across geographies and industry sectors both as an independent consultant, as well as working with firms such as Kantar and BMW’s Designworks.

Nomadic tendencies have led Adam to become a citizen of the world. Born in the UK and raised in the Middle East, his experience of living and working in Europe, LatAm and the US provides immense value when applying local market knowledge and cultural references to today’s global challenges. Adam received his MBA from IE Business School (Instituto de Empresa), in Madrid. He also holds a BA in International Business and is fluent in Spanish and currently learning Portuguese.

Event role
Masterclass leader

Masterclass

‘Creating long-term holistic value’

As organisations and their leaders continue to navigate growth and transformation challenges, this masterclass is designed to provide greater clarity and guidance on how to generate long-term, holistic value for your business, brand and key stakeholders... more >


Scheduled

Friday, October 6th, 14:30 pm

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