The first summit of this year will be organised in our beloved city Barcelona, in partnership with the Barcelona Design Centre (BCD). The summit will take place from June 13 till June 15, and coincide with the Barcelona Design Week 2019.


Rethinking well-being

Well-being and quality of life are becoming key success factors for a growing number of organisations. Values as individualism, competition and market primacy are no longer leading. Instead new societal values - trust, relationship and collaboration - are the guiding principles.

Recent research shows that companies that integrate societal consciousness in their core operations, perform better financially. Human-centered design is well-placed to help realise this transition. Driving a better understanding of citizens, patients, consumers, students and other customers, helping to identify their demands and hidden barriers. And empowering organisations and their employees to create unique and valuable experiences for each and every person. Experiences that will help organisations to achieve their missions - from spreading optimism to supporting people in every stage of their lives.

So, how to improve our view on well-being as a driver for innovation and positive change? How to look at problems from a human perspective? How to design services that contribute to people’s happiness, and help individuals to participate in society, become healthier, and feel more empowered? And what can we learn from NGOs and care providers, for which human centricity lies at the core of their activities?

The summit will engage you into the relevance of creating shared value and addressing societal challenges as a source of innovation and organisational growth. You will practice new methods, approaches and strategies. You’ll hear fresh ideas and new perspectives from different industries, contexts and stakeholders. We will focus on two Sustainable Development Goals: Improving people’s positive functioning and well-being (#3), and Empowering and building sustainable communities (#11).


For the summit a mixed group of international experts will come on stage. Below you’ll find a growing list of the speakers and masterclass leaders, working for agencies, universities, startups, and other small and large organisations.

Their fields of expertise span across the entire range of disciplines related with human-centered innovation and service design, such as: social design, business design, systems thinking, experience design, and design thinking.


Program & tickets

  • Thursday, June 13: 18:00 - 21:30, Official opening & networking
  • Friday, June 14: 9:00 - 20:30, Keynotes, lunch, masterclasses and networking drinks
  • Saturday, June 15: 10:00 - 13:00, Talk & masterclass, sweets & coffee

We are currently shaping up the program. At the heart of it lie highly interactive masterclasses. Furthermore, you will listen to various case studies from several industries, combined with speakers’ views, theory and scientific arguments.

The summit takes place in one of the most iconic buildings of Barcelona: Disseny Hub Barcelona (Design Hub Barcelona), a melting pot of design in the heart of innovative and creative Barcelona, District 22@.

The summit features 3 days of inspiration, with Friday being the main summit day. Because of a maximum capacity per masterclass we apply the principle of 'first come, first served'. This also counts for the program on Saturday morning June 15. Full summit passes can be purchased here.


Barcelona Design Week

From June 12 to June 19, Barcelona offers more than 100 activities from the worlds of design, innovation and creativity. 'Transitions' - the title of the 14th edition of Barcelona Design Week - invites companies, entrepreneurs and professionals to enjoy a program full of exhibitions, design tours, symposia, performances, and a lot more.

The Barcelona Design Week is a founding member of the World Design Weeks network, and is rated by Dezeen magazine as one of the best design events of 2019. The previous edition of the BDW welcomed a record number of over 43,000 visitors.