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At the Service Design Days 2016, we focused on how to ‘Stay fit for the future’. Nowadays, more than ever, customers demand full-service brands with seamless service experience. As a result, organisations must adapt to fit into their customers’ lives. Full transparency and flawless fulfilment processes, both offline and online, are a necessity to stay competitive and stay in business.

To adapt to this new reality, organisations have to become fit for the future by innovating continuously. A challenging task, which asks for an agile, creative and pro-active thinking culture, with 100% focus on the customer.

The Service Design Days 2016 offered 8 interactive masterclasses and 12 future-focused keynotes. Across two days more than 250 enthusiastic attendees - strategic thinkers and doers - from over 15 different countries throughout the world shared their experiences with each other.

We even became a trending topic on Twitter during the event. Over 90% of the audience rated the 2016 event as good or excellent.

Take a peek at the 2016 program (pdf)

A diverse group of speakers

For the 2016 edition we signed up a group of international experts. Their fields of expertise span across the entire range of disciplines under the Service Design umbrella. They work(ed) for agencies such as Fjord, Designit, EdenSpiekermann, Dare2, Futurice, and IDEO. And for brands like IBM, Uber, ING, Nike, Telefónica, Philips, Yammer, HP, BBVA, KLM, Vodafone, Procter & Gamble, and Coca-Cola.

Many of them are associated with Universities, from cities such as Madrid, Bilbao, Berlin, Leuven, Rotterdam, Siena, Barcelona and Bogotá.